Language Notice: This Cookie Policy may be provided in multiple languages. The English version is provided for convenience only. In the event of discrepancies between the translated versions and the original German version, the German version shall prevail.
If you consent to their use, we use cookies on this website to gain better insights and analytics about how visitors interact with our website.
This helps us better understand whether the content on the website is relevant and helpful.
Analytics
We use the following third-party tools for analytics, which store cookies on this website.
These tools help us better understand, for example, how helpful our content is, by allowing us to see how many people read articles to the end or which links are clicked more frequently than others.
- Google Analytics 4
In Google Analytics 4, unlike earlier versions, IP addresses are no longer logged in order to improve data protection. Two cookies are stored that primarily help distinguish website visitors as separate individuals in the analysis. Learn more about the cookies used by GA4 here. - Microsoft Clarity
Microsoft Clarity is a tool we use to create heatmaps and identify usability issues on our website. User analyses are anonymized. Learn more about the Microsoft Clarity cookies used here.
Marketing
If you arrived on our website through an advertisement, we use marketing tools to better understand which of our ads are performing well.
- Google Ads Conversion Tracking
Google Ads Conversion Tracking helps us measure which of our ads are most effective and helps us improve our advertising campaigns. No personal data is stored for conversion tracking. Learn more about the cookies used under the note “Google Ads”. - LinkedIn Ads Insight Tag
With the LinkedIn Insight Tag we can measure which LinkedIn advertisements lead to registrations. The analytics data collected by LinkedIn is pseudonymized. Learn more about the cookies used by LinkedIn here (see section “Cookies placed by LinkedIn on websites”). - Microsoft Advertising (UET)
With Universal Event Tracking (UET) from Microsoft Advertising, we can track which of our Microsoft ads lead to certain actions on our website, such as a page visit or a registration. The collected data is pseudonymized. Learn more here about the cookies used by UET (in the section “Which cookies are used by UET”).
Essential cookies
The following cookies are always used to ensure the website functions correctly.
- Cookie Preferences
When you allow or reject cookies, we store your choice for future visits through the cookies fs-cc and fs-cc-updated. - Intercom
We use the Intercom Messenger so you can contact us directly. Intercom stores two cookies that allow previous conversations between you and us in Messenger to be displayed. Learn more about the Messenger cookies used here.
